Brand on the run: sguardo semiotico su Slow food
Intervento al seminario "Incontri sul senso". Il seminario sarà introdotto dalla presentazione a cura di Ugo Volli del libro di Gianfranco Marrone "Addio alla natura", Einaudi 2011
locandina
8/2/12
Torino, aula Guzzo, Via Po 18, ore 16



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Gianfranco Marrone is a full time Professor of Semiotics in the Department of Cultural Studies and Communication at the University of Palermo, Italy. He has also lectured in many other universities such as Bologna and Milan (Italy), Limoges (France), São Paulo (Brazil), and Jyväskylä (Finland).

His research interests include mass-media studies, aesthetics as well as literary theory from a semiotic perspective. His publications mainly concern discursive structures of news, advertisement, and mobile telephony. As a specialist of literary semiotics, he has focused his attention on the theory of characterization. His has analyzed a variety of texts by Italian authors such as Brancati, Bufalino, Consolo, Eco, Sciascia, and Tomasi di Lampedusa. His research in the field of semio-aesthetics primarily deals with the nexus between signification/perception. His most recent work has made an innovative contribution to the field of socio-semiotics applied to cities, journalism, space, politics, advertisement, fashion, and TV.

Selected publications
In Italian:
Addio alla Natura, Turin, Einaudi 2011;
Introduzione alla semiotica del testo, Rome, Laterza 2011;
L'invenzione del testo, Rome, Laterza 2010;
Il discorso di marca, Rome, Laterza. 2007;
La Cura Ludovico, Turin, Einaudi, 2005;
Montalbano, Rome, Nuova ERI (Vqpt) 2003;
Corpi sociali, Turin, Einaudi 2001;
Le corps de la nouvelle, Limoges, Pulim 2000;
Estetica del telegiornale, Rome, Meltemi, 1998;
C’era una volta il telefonino, Rome, Meltemi, 1999;
Il dicibile e l’indicibile, Palermo, L’epos 1995;
Il sistema di Barthes, Milan, Bompiani, 1994;
Stupidità e scrittura, Palermo, Flaccovio, 1990;
Sei autori in cerca del personaggio, Turin, Centro scientifico editore, 1986;

In English:
"Ludovico's Cure. On Body and Music in A Clockwork Orange", Toronto, Legas publisher, 2009.
“Toxic substances, semiotic forms. Toward a semiotics of drugs”, in Semiotica, nn. 1-4, 2007.

He has also edited, and translated into Italian, works by Roland Barthes and Algirdas J. Greimas.

Contacts:

Professor Gianfranco Marrone
Dipartimento di Studi Culturali e Comunicazione, Viale delle Scienze - Edificio 15 - piano III
90128 Palermo
Italy

e-mail:
gianfranco.marrone@unipa.it
gm@gianfrancomarrone.it