La Natura ama nascondersi. Retoriche del packaging biologico Intervento al comnvegno "Tradurre: per una semiotica delle culture" 8/9/10 Urbino, Centro internazionale di studi interculturali di Semiotica e e Morfologia
	Gianfranco Marrone teaches Semiotics in the Department of Communication at the University of Palermo, Italy, and Semiotics of Brand in the IULM University, MIlan, Italy. He has also taught in many others universites: Bologna (Italy), Limoges (France), São Paulo (Brazil) e Yväskyla (Finland). His fields of research are mass-media studies, aesthetics and literary theory from a semiotic perspective. He has written extensively on the discursive structures of the news, advertisement, and mobile telephony. As a specialist of literary semiotics, he has focused on the theory of characterization. His has analyzed a variety of texts by Italian authors such as Brancati, Bufalino, Consolo, Eco, Sciascia, and Tomasi di Lampedusa. His research in the field of semio-aesthetics primarily deals with the nexus signification/perception. His most recent work has innovatively contributed to the field of sociosemiotics, as applied to journalism, space, politics, advertisement, fashion, and tv. He edited and translated into Italian works by Roland Barthes and Algirdas J. Greimas, and he is the author of the volumes: Sei autori in cerca del personaggio, Turin, Centro scientifico editore, 1986; Stupidità e scrittura, Palermo, Flaccovio, 1990; Il sistema di Barthes, Milan, Bompiani, 1994; Il dicibile e l’indicibile, Palermo, L’epos 1995; Estetica del telegiornale, Rome, Meltemi, 1998; C’era una volta il telefonino, Rome, Meltemi, 1999; Le corps de la nouvelle, Limoges, Pulim 2000; Corpi sociali, Turin, Einaudi 2001; Montalbano, Rome, Nuova ERI (Vqpt) 2003; La Cura Ludovico, Turin, Einaudi, 2005; Il discorso di marca, Rome, Laterza. 2007; L'invenzione del testo, Rome, Laterza 2010. En english: "Ludovico's Cure. On Body and Music in A Clockwork Orange", Toronto, Legas publisher, 2009 “Toxic substances, semiotic forms. Toward a semiotics of drugs”, in Semiotica, nn. 1-4, 2007. Adress: Dipartimento di Arti e Comunicazione, Viale delle Scienze - Edificio 15 - piano III - 90128 Palermo e-mail: g.marrone@unipa.it gm@gianfrancomarrone.it gmarrone@fastwebnet.it